A quick guide to our Services
Choose a lane.
Lit Brand Lab
Branding
Whether you’re doing a brand refresh or starting completely from scratch, there are essential components your brand needs to stand out and be taken seriously. We’ll design a cohesive brand identity that grabs attention, builds trust, and creates an army of loyal repeat customers. Consider this the ultimate one-and-done branding package complete with strategy, design, and implementation.
What you get
Visual Branding
- Logo Suite
- Color Palette
- Font Pairings
- Brand Assets (illustrations, patterns, etc.)
- Style Guidelines
Messaging Strategy
- Ideal Customer Profiles
- Competitor Research
- Messaging Guidelines
Starting Investment
Timeline
Lit Launch Pad
Websites
Need a website that works overtime so you don’t have to? Simplify your sales process with a website that turns visitors into customers automatically—so you can finally do away with stressful sales calls and messy back-and-forth email threads. Let us streamline your customer journey so your brand’s home base converts, ups your street cred, and leaves customers raving about you to all their friends!
What you get
- Website Strategy
- Website Copywriting
- Custom Responsive Design
- Website Development
- SEO Optimization
- Launch Support (1 month)
Starting Investment
Timeline
Lit Selling Machine
Sales Pages
Launching a new product or service, or hoping to breathe life into an old one? Put your sales machine on autopilot. We’ll plan and execute a money-making offer page that does ALL the selling for you, so you never have to lift a finger.
What you get
- Funnel Strategy
- Sales Page Copy
- Responsive Page Design
Starting Investment
Timeline
Need a little extra something?
Brand Messaging Guide
Is your messaging falling flat? We’ll whip up a foolproof guide to highlight your brand’s unique positioning.
Avg. Investment
Website Design & Dev
Already have copy for your website? We’ll get you up and running with an accessible, mobile-friendly design.
Avg. Investment
Website Copy
Got design covered and just need lit copy? We’ll deliver high-converting web copy that’s engaging & fully SEO-optimized.
Avg. Investment
Sales Page Copy
Ready to make some serious sales? We’ll deliver research-backed, persuasive copy to make your next launch a booming success.
Avg. Investment
Email Copy
Say hello to new subscribers or supercharge your upcoming launch with a killer batch of emails built to convert.
Avg. Investment
Extra Brand Collateral
Need new packaging for a big launch, or a secret stash of on-brand templates for your social media feed? We’ve got you covered.
Avg. Investment
Meet Your New Brand-Building Bestie
I’m Lita, a Barbie-obsessed brand designer
with a penchant for the eclectic.
Like many millenials who grew up when the internet was still brand new, I spent an embarrassing number of hours on sites like Neopets and Myspace (yes, I fully realize how ancient that makes me sound). That’s where I first learned how to design and code. And even back then, I understood the importance of curating an on-brand online persona.
Now two decades later, the skills I (unironically) picked up then have led me to create this lit design studio.
As a business owner myself, I fully understand the need to meet targets and KPIs. But I also know that business can be fun, life-changing, and a vehicle for community and connection.
I aim to find the delicate balance between the results you desire and that “fun factor” that got you started in the first place.
So whether you’re looking to find your voice, leave your mark on the world, or touch lives through your product or service, I’m here to help make your brand LIT and bring the sparkback to your business.
Wait! I have more questions!
How long does a branding or website project take?
Both branding and website projects take about 4-6 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 1-2 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with our custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with our signature website package.
Do I need to hire my own copywriter?
Copywriting is included in our Lit Launch Pad and Lit Selling Machine packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We do offer additional copywriting services, which you can inquire about on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress sites for the freedom and flexibility it gives us to create custom solutions for our clients.
WordPress is a suitable platform for service providers, small to medium-sized online shops, and content-heavy websites (i.e. blogs, courses, webinars, etc.).
How does payment work?
We collect a 50% deposit before the project begins and charge the remaining 50% once the project is complete. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF