The Content Design Co.
About
The Content Design Co. (TCDC) offers courses, templates, and other educational resources to content designers struggling to get their foot in the door. With a focus on actionable steps that produce immediate results, The Content Design Co. is a centralized hub where content designers can learn the skills they need to build successful careers from scratch. Created by a quirky former professor-turned-founder, “The Co.” breaks away from the stuffy bootcamp model and instead provides a fun and laid-back learning environment where aspiring content designers can quickly get the hands-on experience needed to build a career of fun, freedom, and flexibility.
The Goals
As a newly established organization, TCDC needed clear visual branding and a website to establish a strong presence and authority within the industry. Because TCDC is an organization teaching content design, there needed to be a strong emphasis on accessibility and inclusion in the visual branding and messaging. Additionally, we needed to subtly convey the brand’s lighthearted and fun energy while not sacrificing professionalism.
Primary Logo
The brand logo was centered around the ‘Co’ motif. ‘Co’ has multiple meanings within the brand, including (but not limited to) community, connection, and cooperation. To demonstrate this connection, the ‘Co’ motif is depicted in several areas of the design.
Submark
The letters of ‘Co’ are intentionally connected to show the organization’s commitment to connection and unity of its members. The ‘Co’ shape is also mirrored in “Content” to show that this harmony and connect also applies to the content design principles they teach. Finally, the ‘n’ in Design extends beneath the ‘Co’ to show that the Co. is supported by a solid foundation.
The primary logo gives off a clean and minimal vibe with clear structure, while still maintaining a playful and open feel. The simplicity allows the logo to remain recognizable but not overwhelming, and it can continue to grow with the brand throughout the years.
We maintained cleanliness and accessibility by incorporating clean sans-serif fonts for the main headings and body text. Handwritten text is also sprinkled throughout the design to communicate the brand’s fun personality.
Additionally, wireframe-style elements are included throughout the design to mimic the wireframing stage that is essential in any UX/UI design.
It's Time to Build
Asked & Answered
How long does a branding or website project take?
While timing may vary between projects, most banding or website projects take at least 6-8 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 2-3 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with a custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with a website package.
Do I need to hire my own copywriter?
Copywriting is typically included in our website packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We may also offer copywriting services separately as needed. Please inquire about this service on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress and Shopify builds, choosing the right platform based on your specific business needs and goals.
WordPress is perfect for service providers, content-heavy websites (blogs, courses, webinars), and businesses that need custom functionality and flexibility. Shopify is our go-to for e-commerce focused businesses, especially those with affiliate partnerships, subscription models, or plans to scale their product offerings. Both platforms give us the freedom to create custom solutions tailored to how your business actually operates.
How does payment work?
We collect a 50% deposit before the project begins. The remaining balance is split into two milestone payments: 25% at the midpoint and 25% upon final delivery. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF