Purely Nurtured
About
Purely Nurtured is a wellness brand that bridges the gap between cutting-edge science and practical solutions that help users live healthier lives in an increasingly toxic world. From evidence-based protocols to non-toxic wellness plans, Purely Nurtured transforms the landscape of women’s health by making complex scientific knowledge accessible and actionable for the average person.
The Goals
We set out to transform Purely Nurtured from a knowledgeable voice in the wellness space to a premium and trustworthy health authority. Our main challenge was creating a brand identity that felt both scientifically credible and approachable for the average person. With this in mind, we focused on creating visual consistency across all touchpoints of the brand.
They also had a large number of partnerships, leading to overwhelm in terms of organizing and sharing their many affiliate links. To streamline this complicated sales process, we designed and built a custom Shopify website that could handle both affiliate partnerships and future product launches.
Primary Logo
The Purely Nurtured wordmark balances scientific authority with feminine warmth through carefully crafted letterforms. The “P” resembles an ocean wave, symbolizing the brand’s pure and natural roots. The “N” features a distinctive feminine loop that appeals to the predominantly female audience without feeling overly decorative.
The smooth curves and geometric shapes work together to appear inviting yet firmly rooted in science, ultimately creating a brand that feels trustworthy enough for serious health decisions yet approachable enough for women seeking support during their wellness journeys.
Submark
The condensed “PurNur” logomark was designed for versatility across digital platforms and small applications. The logo contains hidden symbolism in various places for, starting with the interconnected letters that form a heart shape. We used this hidden shape to connect with the brand’s family-centered mission and add in an additional feminine touch. The ‘r’ in “Pur’ also forms the shape of a water droplet, subtly reinforcing the brand’s identity as a clean, non-toxic brand.
Packaging
Purely Nurtured wanted the packaging for their upcoming lines to match the brand’s pure and clean aesthetic. To achieve this, we opted for eco-friendly materials like glass and wood, while also maintaining the brand’s family-friendly and fun look.
Social Media
As the brand was struggling to consistently produce high-quality branded content, we needed a system they could easily implement on their own to create social media content at scale.
With this in mind, we developed a comprehensive social media template system their entire team could use to batch create content efficiently while maintaining brand consistency. This systematic approach transformed their content workflow, enabling them to consistently share trusted wellness information without sacrificing quality or visual impact.
Full Brand
The entire brand takes on a soft beachy tone that’s inspired by clear waters, coastal beaches, and calm moments of respite. The visual identity is carried across all aspects of the brand, from their packaging, to their website, and even their social media.
Website
We built a sophisticated Shopify e-commerce platform to handle both affiliate partnerships and direct sales seamlessly, all while maintaining FTC compliance and the brand’s premium positioning.
Our biggest technical challenge was creating streamlined systems that could dynamically adapt buy buttons and product information based on whether the items were sold directly by Purely Nurtured or through affiliate partnerships. We ultimately built a flexible platform that automatically handles these distinctions, creates intuitive shopping experiences with curated product bundles, and could be easily managed by the client.
It's Time to Build
Asked & Answered
How long does a branding or website project take?
While timing may vary between projects, most banding or website projects take at least 6-8 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 2-3 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with a custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with a website package.
Do I need to hire my own copywriter?
Copywriting is typically included in our website packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We may also offer copywriting services separately as needed. Please inquire about this service on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress and Shopify builds, choosing the right platform based on your specific business needs and goals.
WordPress is perfect for service providers, content-heavy websites (blogs, courses, webinars), and businesses that need custom functionality and flexibility. Shopify is our go-to for e-commerce focused businesses, especially those with affiliate partnerships, subscription models, or plans to scale their product offerings. Both platforms give us the freedom to create custom solutions tailored to how your business actually operates.
How does payment work?
We collect a 50% deposit before the project begins. The remaining balance is split into two milestone payments: 25% at the midpoint and 25% upon final delivery. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF