CPG Packaging Design and Shopify Website Design for a Small Batch Caribbean Snack Brand

Snack Pouch Packaging

NouBon’s snack pouch design is where the brand fully  comes to life. All four SKUs share a unified layout, anchored by the wordmark, palm tree illustrations, and real product photography that makes each flavor look appetizing. The main feature that sets the different flavors apart is color. Each flavor has its own distinct pastel shade, from lavender to lime to golden yellow and sky blue, giving the lineup instant variety on shelves without losing cohesion. The palm trees also serve as both a brand signature and a quiet nod to NouBon’s Caribbean roots. The system was also built to scale, so as new flavors are introduced, new colors can be added to the palette without disrupting the brand’s visual consistency.

Front + Back of Pack

Because the brand was introducing an entirely new product category to shoppers, accurate representation of the product was our top priority when designing the packaging. To tackle this design challenge, we coordinated a full two-day product photoshoot for our client with one of our trusted vendors. We knew we wanted to prioritize real imagery over AI or stock photos to ensure the product was captured authentically and customers could trust that the package visuals would match their expectations.

We highlighted these photos on the front of the pouches, and paired them with large flavor names for maximum legibility on shelves. We also included certifications like non-GMO, gluten-free, and small-batch to help customers understand the product better.

The back takes customers deeper into the brand with flavor descriptions, a “Ways to Enjoy” section featuring illustrated serving ideas, and a fun fact that connects each recipe to its Caribbean roots. This both educates new customers and satisfies the natural curiosity of the brand’s target audience. Finally, we included several ways for new customers to connect with the brand, most prominently an easy-to-scan QR code which can be used to showcase recipes, social media pages, and the brand website.

Sample Size Packaging

The sample pouches follow the same visual system as the full-size line, keeping the brand instantly recognizable even at a fraction of the size. With limited real estate, we focused on reinforcing the brand through color, illustrations, and the signature tagline. We also made sure to include product photography even at this small size to accurately represent the product. Finally, the back side includes a QR code, website link, and social handles, giving first-time tasters an easy path to explore the brand further.

Peanut Butter Jar Packaging

The peanut butter line presented a different design challenge. A jar label offers significantly less space than a stand-up pouch, but the education needs were just as high. NouBon’s peanut butter spreads use unique Caribbean-inspired spice combinations that most customers would be unfamiliar with, so we had to fit product education, nutrition facts, and usage guidance all onto a compact label without it feeling cluttered.

We prioritized the most important information in different areas of the package. On the front of the jar, a spice or sweetness indicator on the front gives shoppers an immediate sense of what to expect. We also made sure to include instructions such as “Stir to Enjoy” for customers who may be unfamiliar with natural peanut butter. One the side of the jar, we included an illustrated “Ways to Enjoy” section to teach customers how to use the various flavors make the product feel approachable and versatile. Finally, we added a QR code linking directly to recipes to help with the education aspect. The final label is clean and on-brand while still giving first-time buyers everything they need to feel confident picking it up.