Manifestelle
About
Elle Ray, aka “Manifestelle” is an online content creator and influencer offering personal development content, courses, and dating advice for women in their 20s and up. Her content empowers women to understand their inherent value, put themselves first, and “manifest” the life of their dreams.
The Goals
Elle’s brand personality is confident, self-assured, and playful. She targets a younger demographic of primarily Gen Z and millennial women. Because of this, the visual branding and overall messaging needed a slightly younger skew.
Overall, the goal was to achieve a vibe of “effortless confidence and femininity.”
Primary Logo
The Manifestelle brand is all about embracing the feminine while exercising discernment, so there was an intentional effort to balance the rigid lines with more fluid elements. To achieve this, the primary logo combines a chic and sophisticated font with effortless feminine curves.
Elle’s branding also aligns with more muted visuals to match the effortless and carefree brand personality, so we opted for a muted color palette with minimalist typography.
Submark
A twinkling motif was weaved into the letter “i” to tie in the magical concept of “manifestation.” This symbol is carried into the logo mark as well.
Elle frequently uses catchphrases such as “Bestie, wake up” and “Get that bag.” These were turned into stickers for use throughout social media and other content. The stickers were turned into a brand pattern for use in digital and print applications.
The muted color palette is incorporated here through social media.
When developing the website and brand, we used Elle’s “spoiled girlie” catchphrase as our main inspiration.
In her content, Elle recommends that women take up #richgirlhobbies such as tennis, golf, or sailing. It’s an aspirational lifestyle in which one can enjoy a game of tennis on a Tuesday without a care in the world. Drawing from that, as well as Elle’s humorous and casual tone, we settled on an image of “satirized luxury” for the site’s home page. The hero image is a dramatic take on the audience being asleep (a throwback to Elle’s own “bestie, wake up” catchphrase).
The second piece of inspiration came from fashion magazines, a quintessential part of any young girl’s entrance into womanhood. In a sense, Manifestelle is the modern-day version of “Cosmo” or “Vogue,” where women historically went to seek relationship advice, lifestyle tips, and general guidance. We played off that idea throughout the design of the site with barcode-inspired links, bold tabloid-esque headlines, and an editorial-style layout.
Finally, we kept the content easy to navigate and consume with a simple one-page design. Sections are clearly defined and serve as a hub to organize all of Elle’s free and paid offers. Visitors can quickly learn what Elle is all about, catch up on any content they missed, and follow a carefully laid-out journey that converts them into email list subscribers and eventually paid course buyers.
It's Time to Build
Asked & Answered
How long does a branding or website project take?
While timing may vary between projects, most banding or website projects take at least 6-8 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 2-3 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with a custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with a website package.
Do I need to hire my own copywriter?
Copywriting is typically included in our website packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We may also offer copywriting services separately as needed. Please inquire about this service on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress and Shopify builds, choosing the right platform based on your specific business needs and goals.
WordPress is perfect for service providers, content-heavy websites (blogs, courses, webinars), and businesses that need custom functionality and flexibility. Shopify is our go-to for e-commerce focused businesses, especially those with affiliate partnerships, subscription models, or plans to scale their product offerings. Both platforms give us the freedom to create custom solutions tailored to how your business actually operates.
How does payment work?
We collect a 50% deposit before the project begins. The remaining balance is split into two milestone payments: 25% at the midpoint and 25% upon final delivery. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF