Golden Oaks
About
Golden Oaks is a new kind of country club offering recreation, relaxing fun, and premium facilities to a new generation of successful youth. More than just its wide collection of amenities, Golden Oaks grants members access to an elite social circle of today’s most powerful and influential faces. Boasting world-class amenities enjoyed by the upper echelons of society, Golden Oaks embodies the essence of “off-duty luxury.”
The Goals
Golden Oaks is a refreshing take on a country club, targeting a new market of well-to-do millennials and Gen Z consumers. With this in mind, the goal was to break away from the aesthetic of “old money” typically associated with country clubs. Instead, we wanted Golden Oaks to embody the aesthetic of “modern” luxury, with subtle pops of color and fun photography.
Primary Logo
The primary logo uses an elegant, embellished serif typeface to capture the essence of luxury. The elongated curves (particularly in the “G”) were made to resemble the winding trails seen along golf courses. Additionally, a minimal sans-serif typeface was used for the subtitle to add a modern feel. This brings the branding into the 21st century and visually differentiates Golden Oaks from competitors in the industry.
Submark
Golden Oaks is a fun take on modern luxury, so we played with this concept to create a modernized brand crest. We centered the crest around an illustration of a trendy young woman playing tennis to add a touch of playfulness. Then, we overlaid the illustration on the “G” from the primary logo. While it subtly fades into the background, you can see her standing on the tail of the “G” (reminiscent of the winding trails and paths found throughout the club).
Social Media
For the brand’s social media, we paired the branding with fun & colorful photography to match the brand’s youthful energy. Additionally, a bold typeface was used alongside quirky messaging to attract attention and convey the brand’s energetic personality.
Website
The website takes on a sophisticated look with a semi-monochrome color scheme and elegant headings to match the brand’s logo.
Website
Bold headings and vivid images were used to draw visitors’ attention. The website uses a consistent visual identity to make navigation easy, and sections are clearly labeled and defined.
When laying out the page, careful attention was given to all of the important information a visitor may need to find quickly, such as location and contact info, membership details, and detailed information about facilities, events, and amenities.
It's Time to Build
Asked & Answered
How long does a branding or website project take?
While timing may vary between projects, most banding or website projects take at least 6-8 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 2-3 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with a custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with a website package.
Do I need to hire my own copywriter?
Copywriting is typically included in our website packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We may also offer copywriting services separately as needed. Please inquire about this service on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress and Shopify builds, choosing the right platform based on your specific business needs and goals.
WordPress is perfect for service providers, content-heavy websites (blogs, courses, webinars), and businesses that need custom functionality and flexibility. Shopify is our go-to for e-commerce focused businesses, especially those with affiliate partnerships, subscription models, or plans to scale their product offerings. Both platforms give us the freedom to create custom solutions tailored to how your business actually operates.
How does payment work?
We collect a 50% deposit before the project begins. The remaining balance is split into two milestone payments: 25% at the midpoint and 25% upon final delivery. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF