Domu
About the Project
Domu is a one-of-a-kind ramen and Asian fusion restaurant located in the heart of Orlando, Florida. Famous for their handmade noodles, slow-cooked broths, and locally sourced ingredients, the restaurant has become a must-visit for tourists and a go-to favorite for locals. Domu is a taste of international cuisine and culture from the comfort of home. And with national and global recognition from Michelin, USA Today, and Bon Appetit, Domu is on its way to world domination—at least with regard to the Asian food scene.
Project Goals
The Domu website needed a refresh to improve usability, infuse more personality, and enhance the overall user experience. Aside from enhancing the visuals, the main goals were to streamline the user journey, make CTAs more visible, and make important information such as opening hours and menus easier to access.
Visually, the brand encompasses deep traditional flavors, funky fusion, and powerful bursts of flavor. To communicate this visually, we aimed to use punchy typefaces and colors, incorporate a mix of sharp and soft lines, and bring in personality through fun and exciting messaging.
We kept the main color palette muted and soft to communicate the brand’s strong foundations in tradition. However, we still needed something to grab attention, bring in personality, and help users connect with the brand. We used “The Best Noodle House in Florida” as the title to emphasize the brand’s authority and widespread recognition.
We also added “(Your words, not ours.)” as a subtitle to playfully reiterate that Domu is both well-loved by locals and internationally acclaimed.
Large CTAs were added for online ordering and viewing the menu, and a quick “locations” navigation panel was included above the fold to minimize the need to scroll.
We included a map and on-page navigation to help users quickly view different location information without having to refresh the page. Each location lists address, contact info, and hours, as well as location-specific information such as “dine-in only” or “no reservations.”
Because Domu’s hours vary from day to day across different locations, we used red-colored chips to help visitors easily visualize the schedule. This improves the readability of the page and can help mitigate misreadings.
At the bottom of the page, we also included a blurb about Domu’s owner and head chef to ensure the restaurant’s backstory is not forgotten.
On the home page, we added pictures of menu items for quick ordering, included reviews for added credibility, and listed Domu’s values and service guarantees to help newcomers understand what the brand is all about. Visitors can immediately get a sense of the atmosphere at Domu—a cosmopolitan fusion restaurant with a down-to-earth hometown feel.
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