Behind the scenes with LitBrand
A strategic approach to make your brand stand out
(in the most “lit” way possible.)
Nike. Apple. “Hey Barbie.”
Ever wondered what it is about these brands that makes you so irrationally obsessed with them? (Don’t lie, you saw Barbie in theaters six times.)
Us too. And after years of observing, analyzing, and experimenting for ourselves, we’ve uncovered the secret…
Holistic brand strategy.
Unforgettable brands don’t take random stabs in the dark and hope their fans show up. They employ a holistic strategy to identify their tribe, make them obsessed, and keep them that way.
So whether it’s an iconic swoosh, that pristine minimalist aesthetic, or the literal color pink…
When your fans associate your brand with all the right feels, they show up for you every time.
That’s how we came up with the “LitBrand” system—a holistic framework designed to grab the attention of your tribe, make them obsessed, and keep them that way.
It’s about more than just the glitz and glamour of your branding (though we’re big fans of that too.)
Our holistic approach merges consumer-driven strategy with show-stopping design to position your brand in a category of one—so you can build recognition and trust that stands the test of time.
We're not bragging or anything, but...
years in the creative biz
successful launches
clients over the moon
Meet Your New Brand-Building Bestie
I’m Lita, a Barbie-obsessed brand designer
with a penchant for the eclectic.
Like many millenials who grew up when the internet was still brand new, I spent an embarrassing number of hours on sites like Neopets and Myspace (yes, I fully realize how ancient that makes me sound). That’s where I first learned how to design and code. And even back then, I understood the importance of curating an on-brand online persona.
Now two decades later, the skills I (unironically) picked up then have led me to create this lit design studio.
As a business owner myself, I fully understand the need to meet targets and KPIs. But I also know that business can be fun, life-changing, and a vehicle for community and connection.
I aim to find the delicate balance between the results you desire and that “fun factor” that got you started in the first place.
So whether you’re looking to find your voice, leave your mark on the world, or touch lives through your product or service, I’m here to help make your brand LIT and bring the sparkback to your business.
Wait! I have more questions!
How long does a branding or website project take?
Both branding and website projects take about 4-6 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 1-2 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with our custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with our signature website package.
Do I need to hire my own copywriter?
Copywriting is included in our Lit Launch Pad and Lit Selling Machine packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We do offer additional copywriting services, which you can inquire about on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress sites for the freedom and flexibility it gives us to create custom solutions for our clients.
WordPress is a suitable platform for service providers, small to medium-sized online shops, and content-heavy websites (i.e. blogs, courses, webinars, etc.).
How does payment work?
We collect a 50% deposit before the project begins and charge the remaining 50% once the project is complete. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF