Basic? Sorry, don't know her.
Every quirk, a superpower
(So start acting like it, damn it)
The easiest thing in the world to do is follow the path someone else carved out for you. The problem with that approach? It means you’re only ever a fraction as impressive as the guy who came before you. Now multiply that by hundreds of other hungry business owners with the same bright idea.
We do things differently—and no, that doesn’t mean reinventing the wheel just for the sake of it. As a boutique design studio that helps businesses cut through the noise, we’ve come to understand that taking a different path (“the road less traveled” if you’re into Frost) opens up new doors to connect, tell a story, and find the people who see what you have to offer and think “where have you been all my life?”
The little quirks, the unique process, all the things that set your brand apart. Those are the hidden superpowers we use to build a legacy that captures people’s hearts over their attention.
Liberation from Sad Beige
Sales-Driven Design
Branding With Soul
Alright, you can be next.
Get StartedBranding + Websites For
Creative Studios
Service Providers
Personal Brands
Consumer Goods
Lifestyle Brands
Meet the Founder
The thing to know about me is I’ve never liked anything just a little.
When I was the new girl in 4th grade and everyone was obsessed with Neopets, I taught myself how to code just so I could build the most extra Neopets profile imaginable (how’s that for a villain origin story?).
When I fell down the K-drama rabbit hole in 2011, I didn’t just “binge a few shows.” I learned a whole new language and moved halfway across the world for eight years (Korea’s awesome btw, you should visit).
As it turns out, superfans aren’t born. They’re created in a lab, in little petri dishes that get beamed back up to Mars, and I’m just kidding but maybe I had you invested there for a sec.
The truth is, the most obsession-worthy brands make us feel seen in a visceral way, like we’re part of something even bigger than ourselves.
So that might mean dropping a trail of breadcrumbs to keep the “is Milchick severed or not” Reddit debates going strong (possibly me).
Or maybe it’s creating a pink Corvette moment so iconic that millions of people dress up in head-to-toe Barbie pink just to be part of the experience (also possibly me).
Whatever the case, I channel that psychology into building the kinds of brands that go beyond the normal vanity metrics. My goal is to flick that little mental switch that turns casual interest into diehard superfans who can’t shut up about you.
In short, I build superbrands for superfans. Because a successful brand isn’t just one that everyone likes. It’s one that’s so integral to your very way of being that you can’t even imagine a world without it.
It's Time to Build
Asked & Answered
How long does a branding or website project take?
While timing may vary between projects, most banding or website projects take at least 6-8 weeks to complete. This allows us to take our time creating comprehensive solutions for your biz that will actually move the needle.
Projects are typically scheduled 2-3 months in advance, so reach out to us for a consultation if you’re considering a rebrand or new website.
*Note: If you need both branding and website services, expect an 8-12 week turnaround time.
Do I need branding before creating my website?
The short answer is yes. Before we can create a website that’s consistent with the rest of your brand, you’ll need to have established branding with the following assets:
- Logo Suite (primary logo + variations)
- Color Palette
- Typography
- Style Guidelines
If you need a website but don’t already have branding, we can help. You can hire us to do your branding first with a custom branding package.
If you already have all the above assets from another designer, we can use them to build your custom website with a website package.
Do I need to hire my own copywriter?
Copywriting is typically included in our website packages. However, if you would like to use your own copywriter, we can collaborate with them during the design process instead.
We may also offer copywriting services separately as needed. Please inquire about this service on a per-project basis.
What platform do you use for website builds?
We specialize in WordPress and Shopify builds, choosing the right platform based on your specific business needs and goals.
WordPress is perfect for service providers, content-heavy websites (blogs, courses, webinars), and businesses that need custom functionality and flexibility. Shopify is our go-to for e-commerce focused businesses, especially those with affiliate partnerships, subscription models, or plans to scale their product offerings. Both platforms give us the freedom to create custom solutions tailored to how your business actually operates.
How does payment work?
We collect a 50% deposit before the project begins. The remaining balance is split into two milestone payments: 25% at the midpoint and 25% upon final delivery. Alternate payment plans are also available upon request.
We accept all major credit cards and ACH bank transfers.
How will we communicate during our project?
Our initial meeting will take place via Google Meet. After this, meetings will only be necessary to clarify project details (i.e. revision requests, project approval, etc.).
Generally, all other communications will be sent via email.
Once your project is booked, you will also gain access to our Client Portal. This is where you can see all relevant information related to your project, including shared documents, invoices, contracts, and more.
What file types do you deliver?
You will receive files in the following file formats as needed:
- Logos: SVG, PNG, JPG, EPS, Ai
- Packaging & Print: EPS, Ai, PDF
- Presentations: PDF
- Website Mockups: Figma file, PDF
- Copy assets: Google Doc file, PDF